Thursday, 15 December 2011

Pure Collection - Dec Release

New Year’s Eve sophistication with Pure Collection
Pure Collection provides the ultimate in sophisticated New Year’s Eve partywear with a selection of feminine looks in classic red, black and grey.


A simple but utterly chic black dress will never look out of place at a cocktail party, so a Shift Dress, £83.85 is a flattering and versatile choice. In a wool-rich fabric with a slight sheen finish, this wardrobe staple is given a modern twist by sculptural pleats at the neckline. Pair with a Pashmina Shawl in Scarlet, £111.75, in 100% sustainable cashmere for a shot of festive colour and add unfussy, delicate diamond jewellery.
Printed cocktail dresses continue to be popular thanks to the fifties influences recently seen on the catwalks, and the Printed Silk Shift Dress, £77.40, in a bold check print channels the trend effectively. Keep a sleek silhouette with the Pleat Front Silk and Cashmere Cardigan in Cherry, £104.30, in luxurious silk and cashmere mix and its feminine puff sleeves.
If your New Year’s Eve party requires something a little more glamorous than the average cocktail dress, then the Gathered Detail Jersey Dress in Dark Red, £51.75, will be the perfect choice. With a flattering wrap neckline and gathered bodice detail, this dress needs little more than a bag to set it off, such as theSoft Quilt Bag in Black, £134.25. Detach the strap to create an oversized clutch, tapping into the popular Autumn Winter trend.
This New Year’s Eve, keep it stylish and sophisticated with a select palette from Pure Collection.
I'm totally in love with the red and black look for the festive season, the cuts and styling are right on trend and the red pashmina is to die for!

L xx